Huggies has always believed in the power of hugs. For many years, we’ve shared the stories of those who have benefited from the power of a hug and now, we want you to be part of the story too!
Backed by research, the healing power of a hug for a baby or toddler has been demonstrated to have a number of health benefits including to help keep a baby’s heart beating at a normal rate, improve sleep and support healthy weight gain.
Huggies is calling on all Australians to donate a hug in one of two ways:
For every hug that’s donated, whether this be at the Huggies Healing Heartbeat or via taking a photo, Huggies will donate $1 to Children’s Hospital Foundations Australia (up to $140,000!), so they can continue to create a supportive and healing environment for sick newborn babies and their families at hospitals around Australia.
So start hugging and get sharing for a very worthy cause!
The Children’s Hospital Foundations Australia is the national fundraising partnership of Australia’s five major children's hospital foundations. Over 1.65 million treatments are provided for sick and injured children by the five children’s hospitals each year.